Magenta

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Strategic rebrand flourishing on an eco-conscious website

Magenta helps businesses turn their ESG ambitions into pragmatic, tailor-made strategies. They develop clear roadmaps with achievable goals and ensure transparent communication, both internally and externally. This makes sustainability practical, impactful, authentic and strategically aligned with each company’s unique identity and values.

Magenta was founded by a passionate, energetic entrepreneur. The branding needed to reflect her own approach - bold, personal and action-forward - while also providing practical tools to make complex sustainability strategies more accessible and structured. This would help businesses take the step toward a feasible ESG plan more quickly. The new website also had to align technically with the brand proposition, guiding visitors into Magenta’s world as sustainably as possible.

The bold pink color palette and unique cursor effects enhance the branding, bringing Magenta’s enthusiastic, personal approach to life on the website. Custom-designed iconography makes the content easy to scan, ensuring clarity, dynamism, accessibility and sustainability. The site’s technical performance is equally impressive: with just 0.04g CO2 emissions per view, Magenta.be is 95% more sustainable than the average website.*

A creative, collaborative rebrand that fully reflects Magenta’s positive energy and impact - bold, clear and sustainable.

*Tested on WebsiteCarbon