Sustainable
web design?

What, why and how?
Download
onze SWD-
to-do-lijst
Source: NYTimes
The internet releases the same amount of CO2 as the aviation industry.
Source: InternetHealthReport
Communications tech will emit more carbon by 2025 than any country except China, India, and the U.S.
Source: Greenpeace
The internet is responsible for 7% of the global electricity usage
Als webdesigners en -developers
vinden wij dat het tijd is voor verandering.

The perks of
‍Sustainable
web design

Sustainable web design reduces the negative impact of web technology. It puts people and planet first by reducing the CO2 emissions of your website and making it user-friendly.
‍

A vital part to your sustainability efforts

Sustainability is becoming a key issue for businesses and society in general. Therefore companies are putting more effort in their CSR initiatives.

Optimising your website is a small but important step in this process. Besides, it’s a great tool to talk about your sustainability efforts to your stakeholders.

‍

Loading times & SEO

A sustainable website has to be as light as possible. It reduces the CO2 offset, but also ensures loading times are as low as possible. Speedy loading times keep visitors on your website which is beneficial for your search engine results.

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Accessibility

Accessible websites are optimized to ensure long term usability for all users. This includes people with disabilities, changing abilities, poor internet connections, people using assistive technologies, and more.

Put your website
to the test

These are some tools we love:
Ecograder
Carbon Calculator
Digital beacon

How do you make a website sustainable?

1. Get to the point

In web design we want people to find the information they’re searching for as easily and quickly as possible.

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  • Make your information architecture clear
  • Remove instead of archive old blogposts, vacancies...

2. Meaningful design

Use proper formats for meaningful content on your website. Think twice about the choices you make on color and typography,...

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  • Add online animations instead of video to make your website more interactive.
  • Did you know custom fonts can be a huge burden? Eliminate all the characters you don’t need.

3. Smart development

The more efficient the code, the better for the environment, but also for SEO, maintenance and performance.

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  • Choose an awesome developer
  • Add-ons on websites can be heavy. Make smart choices and don’t add analytics tools you don’t use.
This is a simplified representation of the process to make a website more sustainable with some first tips and tricks. We'd love to talk to you and discuss your sustainable website further!

Do we have 
a match?

KAN is a full service branding agency

Whatever your needs are (copywriting, illustrations, strategic support, brand automation, rendering,...) we got your back.

We’ve been in the (website) business for 37+ years

Sustainable web design is a recent service, making websites isn’t. Because of our experience, we’ll make sure you have a website that’s great to work with and functions amazing.

We practice what 
we preach

Learn all about our own sustainability efforts here.

Meet the
sustainability
team.

Portretfoto van Tunke Lauriks

Tunke Lauriks

Design Manager
+Sustainable webdesigner +
+ Sustainability lead +
tunke.lauriks@kandesign.com
Portretfoto van Robbe Nees

Robbe Nees

Creative developer
‍+ Sustainable webdeveloper +
+ Specialized in accessibility +
robbe.nees@kandesign.com

Sign up to download our Sustainable 
Web Design 
to do list.

Thanks!
‍

Download our todo list here and make your website more sustainable!

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