BrandTech

The tools to manage your brand

Building a brand is exciting; managing it takes a lot of effort. KAN has over 25 years of experience with digital technology to maintain brand consistency and increase productivity when creating and managing brand assets.

Automate > create

When your brand's visual style is up to date, a new challenge presents itself: implementing it consistently. As your brand grows, it becomes increasingly difficult to maintain control. You produce more communication materials, which increases workload and the risk of inconsistencies. Fortunately, with the right expertise, technology today can largely automate this process.

We’ll explore how to improve the creative design and production process. For example, with smart templates, we can accelerate the transition from design to print. These templates not only enhance consistency but also reduce the number of steps in the production process by minimizing the need for validation. This allows you to scale output and speed up production times while keeping costs low and maintaining full control over your brand.

From chaos to control

All brands produce various types of communication materials: packaging, brochures, POS materials, posters, flyers, and more. The approach to this production differs from one organization to another. The larger your brand, the more complex the associated processes become. We start by examining the current workflows and how they contribute to the output, to then identify where we can optimize.

Only once we fully understand how your system works do we consider whether technology is needed and which type would be the best fit. Some of the partners we often work with include Chili Publish for creative automation, Kadanza, Esko, or Adobe as a CMS. Depending on the use case, we either implement proven tools or develop a custom solution ourselves. This ensures that the creative production process is streamlined and cost-efficient while ensuring your output always aligns with brand guidelines.