Without a strategy, your brand is adrift. Whether you're a start-up, scale-up, or grown-up, our brand strategists will guide you through the right methodologies and best practices to get your brand on the right track.
Why a brand strategy?
Your brand is more than your logo. It reflects who you are, what you stand for, and what sets you apart from everyone else. It's the perception that your target audience has of you and the expectations it raises in them. How well you can meet those expectations determines the success of your brand. With a clear brand strategy, you can establish how to keep doing this in the long run.
The KANVAS method
To fully grasp the bigger picture, we conduct a strategic audit of your brand using the KANVAS method. This involves mapping your brand from both the inside-out and the outside-in. We thoroughly analyze your internal drivers and values, as well as external factors, like your market position and brand perception.
We gather this input during a BrandScan and co-creative workshops. We identify strengths and opportunities, analyze the emotional and functional drivers of stakeholders, and discuss these insights together. This approach helps us achieve the ideal market fit for your brand. The result is a comprehensive report with strategic guidelines for the future.
We help with
Behavioural design
A method based on behavioral research to influence or change the behavior of your target audience regarding your brand or product.
Brand architecture
A crystal clear structure in which all brands within an organization find a place according to a universally determined hierarchy.
Value proposition
The added value that your brand can offer to your target audience based on their needs and wishes.
Customer journey mapping
Defining all the different phases and the trajectory that (potential) customers go through when interacting with your brand.
Brand strategy
The complete long-term brand strategy to achieve your business goals from a branding point of view.
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