Snoozing with a view of the Antwerp skyline

City Camping Antwerp
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Strong brand identity and a renewed website

A mockup of the City Camping Antwerp brochure.

The client

City Camping Antwerp is an initiative by Werkmmaat, a social enterprise that helps jobseekers (re)enter the workfield, offering employment that is tailored to their profiles. In 2021, Werkmmaat had the opportunity to take over the famous - if pretty run-down - Camping De Molen on Linkeroever, Antwerp. With an enthusiastic team of Werkmmaat employees, the campsite was completely renovated and brought back to life.

The challenge

City Camping was starting from scratch and needed a clear vision. After an in-depth exploration, we worked with Werkmmaat to determine that the camping experience should be at the heart of their new branding. We also mapped out the visitor journey, both online and offline. How can we give an instant overview of everything the campsite has to offer? City Camping is much more than just a place to roll out your sleeping bag - it's a destination in itself, with laid-back activities, a caravan-load of warmth and a cozy space to come together near the bustling city.

The result

City Camping got the fresh start they needed by working with KAN on a strong visual identity that reflects its unique atmosphere both online and offline. Custom illustrations now bring the camping experience to life, depicting the iconic Antwerp skyline in a recognizable way. We also translated their story into a print magazine in two languages. On top of that, we got carte blanche to design an exhibition on the history of camping in Antwerp at the campsite, using retro-style illustrations to add an extra layer of personality to the event. With a branding that perfectly embodies the warmth and community spirit of the campsite, City Camping is now ready to journey forward.

City Camping Antwerp marked a new beginning for the Antwerp city campsite. With Werkmmaat as the new operator, a rebranding of this unique location was on the agenda. We assisted them in developing a stylish visual identity, printed materials, and a website. The logo and branding highlight the view from the campsite, with the stunning Antwerp skyline taking center stage. To make the stay even more memorable, we also designed on-site communication materials, including signage, banners, and a brochure showcasing the highlights of Antwerp.