Arxia

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Branding

Arxia is the leading professional federation for the Belgian private security sector. In an environment where safety is the top priority, Arxia is at the forefront of various security companies and training institutions. They represent a diverse range of services that are tailored to changing social needs.

Arxia, formerly known as APEG-BVBO, recognized the need for change. There was uncertainty. For example, the bilingual name often caused confusion and the explicit abbreviation “Professional Association of Security Companies” was sometimes restrictive. Organizations that were active on the periphery of the security sector did not always feel represented under this name. Under the guidance of our strategic team, Arxia embarked on a transformative journey to reshape its identity.

Together, over several sessions, we developed a compelling story that highlights Arxia's commitment to safety for everyone. This led to a new identity, with a fresh brand name and a powerful slogan. It shows how Arxia is committed to protecting communities and building a safer future.