Innovation

The skills to keep your brand relevant

At a certain point in its lifecycle, your brand might need a gentle wake-up call. That’s when brand-driven innovation comes into play: a series of design and innovation services that can help reinvent your brand with new products, services, and/or touchpoints.

Innovation increases your chances of success

Innovation can be important for a brand at any time, whether it’s to counter declining relevance or to take advantage of new opportunities. Occasionally, brands may lose touch with their audience, indicating that it’s time for renewal. However, innovation can also be a proactive step for strong brands to further develop their success formula and explore new markets.

Innovation goes beyond just tweaking the logo or brand identity; it’s about discovering unmet needs and untapped audiences. Through brand-driven innovation, we can create new propositions that align with brand values, significantly increasing the chances of success.

Design thinking method

Our approach is based on innovation sprints utilizing the design thinking methodology. This method consists of five steps: Empathize, where we seek to understand the needs and challenges of the target audience; Define, where we clearly articulate the problem; Ideate, where we brainstorm possible solutions; Prototype, where we develop a first version of the solution; and Test, where we validate the solution with the target audience.

This process allows us to iterate quickly and make adjustments, ensuring that we develop solutions that truly add value to your brand. Whether it’s developing a new product or creating new touchpoints, we make sure your brand is ready for the future.