Collibri–Brand identity
Colibri is the fairtrade brand of Colruyt Group. It aligns with Colruyt Group’s offerings that emphasize sustainability and ethical production, reflecting the broader values of the group.
Colibri’s existing brand identity featured a hummingbird as its logo, but it lacked the strength and dynamism to stand out on packaging. The goal was to revitalize the logo, infusing it with more energy and movement while keeping it simple enough for animation across various marketing applications.
We gave the Colibri logo a soft redesign, enhancing the hummingbird icon to be more powerful and energizing. The new logo maintains the gentleness of the original design, yet now conveys the strength and dynamism needed to stand out in a competitive market. This redesign allows the brand to be consistently and attractively presented across various platforms and formats.
Collibri Foundation is the umbrella brand that represents Colruyt Group's Fair Trade initiatives. The brand focuses on supporting educational projects for young people in difficult situations, both in Belgium and in developing countries. KAN was tasked with creating a younger and more dynamic brand image that seamlessly matches Colibri's mission and personality.
A selection of our projects
