Axalta–Branding & automation
Axalta Coating Systems is an established manufacturer of the paint and coatings industry, known for its commitment to sustainability and technological advancement. The company is known for its high-quality car repair products, where color accuracy and efficiency are key.
For Axalta, we have implemented extensive automation of their packaging systems. This project included the development of automatically generated 3D renders, the creation of marketing materials, and the renewal of visual corporate identities. We updated some visual corporate identities and introduced a completely new product line called Syrox, including branding and launch.
A selection of our projects
Syrox
Axalta introduced Syrox, an innovative refinish paint that excels in simplicity, durability and cost-effectiveness for car repairs. KAN developed a brand identity and powerful name for this product line. In addition, we developed a complete visual corporate identity and created a powerful image video, with which the product carried out a successful international marketing campaign.
Axalta Packaging Manager
Axalta wanted to refresh the packaging of three of their premium brands—Cromax, Spies Hecker, and Standox. KAN developed a fresh new design for the packaging of these three premium brands and created a uniform design system that allows Axalta to independently produce packaging based on a consistent information architecture. The company has been using our Packaging Manager for years and now benefits from automatically generated 3D renders for their marketing efforts. This resulted in a streamlined process and a modern look for Axalta's three premium brands.
