Axalta Packaging Manager

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Packaging design

Axalta Coating Systems is an established manufacturer of paint and coating solutions, recognized for its focus on sustainability and innovation. The company provides high-quality products for automotive refinishing, with a strong emphasis on color accuracy and technological advancement.

Axalta wanted to refresh the packaging of three of their premium brands – Cromax, Spies Hecker, and Standox. We were tasked with developing a design system that could be easily applied across different product fills and brands. The system needed to ensure a consistent information architecture and enable Axalta to independently create new labels through automation in Packaging Manager.

Following an in-depth analysis of the existing portfolio and various interviews with key stakeholders, we defined a new comprehensive information architecture. This served as the basis for the design system. The existing designs were refreshed according to the new guidelines. To ensure consistency, we created guides for each brand that explained the structure. The new designs were incorporated into Packaging Manager, allowing Axalta to independently produce their renewed packaging using our intelligent templates. Packaging Manager also facilitated automatically generated 3D visualizations, which Axalta could instantly leverage for marketing and the rollout of the new designs.